Newspaper & Magazine
We’re not big fans of newspaper and magazine advertising as we believe that this method of advertising is untargeted, not cost-effective, and that your dollars may be better used elsewhere. With that said, newspaper and magazine advertising is a must in some situations and when it is, we would like to hlep improve your chances of success.
Our Experience
Many schools first seek our advice. Is a bigger ad better even if it means I can’t run it as many times? What should I expect from the salesperson at the newspaper? Is color worth the extra price? What is the best day to run my ad? We’ve helped school after school make the best determination for their specific situation and budget.
Our Services
First a little consulting can go a long way, and we never charge for it on basic marketing questions and projects. We listen to you on the telephone and discuss your needs and your budget. We make some recommendations about size, placement days, color vs. black and white, and frequency. If you would like us to help with design, we can provide you with a quote for a custom ad that may help your school stand out in a large crowd of ads.
Our Advantage
Our designs are custom, attractive, and contain powerful messages bound to catch the attention of parents who may be in the market for choosing a new school. With each ad that we design, we will resize the ad for no cost for the first 6-months following the initial project. That way, if you have a new publication that requires a new size, we’ve got you covered!
Ballpark Budget:
$250 - $1,000. Prices will depend on the size of the ad, where the ad will be placed, and your need for photography. See “Our Advantage” above for information about resizing your ad.